About ITART

Technology. Art. Frame.

ITART exists to take the doubt out of buying décor — and the risk out of selling it. One platform that lets shops simulate, sell, and produce custom visual products, backed by a factory we own.

Vision & mission

To be the game-changer in how picture frames and décor are sold — the platform where they're simulated, sold, managed, and produced.

Our mission: give every décor shop the tools and the product to sell with confidence and very little risk — by uniting simulation, business management, and manufacturing in one platform, and removing the customer's uncertainty at the same time.

The customer sees it. The partner sells it. We make it.

The name

The strategy, in two syllables and one Arabic word.

ITART isn't a made-up name. It's the whole company, compressed.

IT

Technology

The simulation that shows the result, and the software that runs the business behind it.

ART

Art

Creativity and personalization — every project is unique, never a fixed catalog.

إطار

The frame

In Arabic, itar means frame — the product itself, hidden inside the name and at the heart of everything we make.

Technology meets art — anchored in the frame. The name is a bridge, exactly like the company.

We make it ourselves

A platform with a factory behind it.

Most "platforms" stop at software. ITART owns the product end to end — which is what lets us partner with shops instead of charging them, and guarantee that the preview matches what's delivered.

1
Our own moulding factory
We manufacture the frame moulding — la baguette — in our own PS factory. The raw material of every frame starts with us.
2
Assembly in our centers
Moulding is cut and assembled into finished frames in our own quality-controlled centers — the same result, every order.
3
Printing & delivery
Canvas, paper and mural wallpaper printed to order, then the finished piece delivered — the preview, made real.
From raw moulding to finished frame — in-house
What we value

Four things we won't compromise.

Trust & reliability

Customers commit money on a preview; partners run their business on us. Because we own the factory, what we promise is what we deliver.

Creativity & personalization

Every project is unique. ITART is a framework for self-expression, not a fixed catalog.

Clarity & confidence

We remove doubt — clean numbers, honest previews, no surprises in production. Confidence is what we sell.

Human warmth

This is art and emotion — and a partnership built so our partners carry as little risk as possible.

Where we're going

From a proven idea to the décor operating system.

Now

Prove the three-in-one

Frames and mural wallpaper live in the app, already selling in beta. Our factory is running, the partner network is forming across Algeria. Win the first partners and prove that simulate + manage + produce sells more with less risk.

Next

Scale the partner network

Grow into furniture and photography shops especially, then décor and paint. Harden the management app and the public shops; add frame models and production capacity to keep pace.

The vision

The décor operating system

Every decorative-retail shop runs simulation, management, and production through ITART — across categories and across the region. The default rail where décor is designed, previewed, and made.

Build the décor platform with us.

Whether you run a shop or you're looking for one, ITART starts the same way — see it before it's made.